Cookie Policy

1. About This Cookie Policy

This Cookie Policy explains how TIPTREE FARMING ENTERPRISES (PTY) LTD, registration number 2013/076070/07, operating the Pure Salts platform ("Tiptree", "Pure Salts", "we", "us" or "our"), uses cookies and similar technologies when you visit or use Pure Salts.

This Cookie Policy should be read together with our Privacy Policy.

Our contact details are:

TIPTREE FARMING ENTERPRISES (PTY) LTD 22 3rd Avenue Walmer Port Elizabeth South Africa

Email: info@puresalts.co.za

2. What Are Cookies?

Cookies are small pieces of information that websites may store on your device when you visit them.

Cookies and similar browser technologies can be used for purposes such as:

• maintaining application functionality;
• remembering preferences;
• supporting authentication and security;
• understanding how a website or application is used; and
• maintaining user choices between visits.

Pure Salts may also use browser storage or similar technologies that perform functions comparable to cookies.

For simplicity, this Policy refers to these technologies collectively as "cookies" where appropriate.

3. Types of Cookies and Storage We Use

Pure Salts uses two main categories of cookies or similar technologies:

3.1 Essential cookies and storage

Essential cookies and storage are necessary for Pure Salts to operate correctly or provide functionality requested by the user.

They may be used for purposes including:

• authentication and account sessions;
• security;
• maintaining application functionality;
• remembering essential application settings;
• storing your cookie-consent preference;
• protecting the website against malicious or automated traffic; and
• maintaining local or guest application data where applicable.

Because these technologies are necessary to provide the Services or functionality you request, they may operate without analytics consent.

Disabling essential cookies or browser storage through your browser may prevent parts of Pure Salts from functioning correctly.

3.2 Analytics cookies

Pure Salts uses Google Analytics 4 ("GA4") to help us understand how visitors and users interact with the platform.

Google Analytics is not activated unless you expressly choose "Accept analytics" through the Pure Salts cookie-consent controls.

If you choose "Essential only", Google Analytics remains disabled.

Where analytics consent has been provided, analytics may measure information such as:

• pages or application screens viewed;
• navigation through the platform;
• selected application events;
• whether a visitor is signed in;
• limited subscription-plan information associated with certain billing events; and
• a one-way scrambled account reference where applicable.

We do not intentionally send information such as your name, email address, payment-card details, nutrient formulations, cultivation records, water-analysis data or other detailed account content to Google Analytics.

Pure Salts does not intentionally use Google Analytics advertising or remarketing functionality as part of its current configuration.

4. Analytics Events

Where analytics consent has been provided, Pure Salts may measure events relating to use of the platform.

These may include events such as:

• account signup;
• login;
• starting a trial;
• starting checkout;
• beginning a subscription;
• cancelling a subscription;
• creating a recipe;
• using water analysis;
• creating a crop batch; and
• using AI-assisted diagnosis.

These events are used to understand how the platform is used, identify areas for improvement and evaluate the performance of Pure Salts.

5. Google Analytics Retention

Google Analytics data is retained by Google according to the data-retention setting of our Google Analytics account, and is collected only where you have given analytics consent.

Google may separately process certain information according to its own legal obligations and privacy practices.

6. Website Security and Infrastructure

Pure Salts uses website hosting, delivery and security infrastructure that may place or use essential cookies.

For example, Cloudflare or related infrastructure may use security cookies to distinguish legitimate visitors from malicious or automated traffic and to protect the website.

These technologies are considered essential where they are required for security or delivery of the Services.

7. Authentication

Pure Salts may use cookies or similar storage technologies to maintain authenticated user sessions.

Where you choose to use a third-party authentication service, such as Google Sign-In, that provider may use its own cookies or related technologies as part of the authentication process.

The third-party provider's own privacy and cookie practices may apply to its services.

8. Payments

Pure Salts intends to sell subscriptions through Freemius, which will provide the checkout, billing and payment pages. Live payments have not yet been enabled.

When you use those pages, Freemius and the payment providers it uses may use cookies or similar technologies needed for payment, fraud prevention, security and transaction functionality.

Freemius operates these pages under its own privacy and cookie practices. Pure Salts does not control those technologies.

9. Your Cookie Choices

When you first visit Pure Salts, you are provided with a choice regarding analytics.

You may choose:

Accept analytics

This allows Pure Salts to activate Google Analytics.

Essential only

This keeps analytics disabled while allowing essential technologies required for Pure Salts to operate.

You can change your analytics choice later using the Cookie settings control available through the Pure Salts website.

Changing your preference will affect future analytics collection through Pure Salts.

10. Withdrawing Analytics Consent

You may withdraw analytics consent at any time through Cookie settings.

Once analytics consent is withdrawn, Pure Salts will stop activating Google Analytics for subsequent use of the platform, subject to the technical operation of the consent system.

Withdrawal of consent does not make processing that occurred lawfully before withdrawal unlawful.

11. Browser Controls

Most web browsers allow you to control or delete cookies through browser settings.

You may be able to:

• view stored cookies;
• delete cookies;
• block cookies;
• block third-party cookies; or
• clear website data and browser storage.

Blocking or deleting essential cookies or storage may sign you out of Pure Salts or prevent certain features from working correctly.

Browser controls operate separately from the Pure Salts cookie-consent controls.

12. Local and Guest Data

Certain Pure Salts functionality may store information locally on your device.

Local information may remain on your device until:

• you delete it;
• you clear your browser or application storage;
• your browser automatically removes it; or
• the relevant application functionality removes it.

Pure Salts cannot necessarily remove information stored solely on your device after you have cleared or disconnected your account.

13. Third-Party Services

Some functionality provided through Pure Salts relies on third-party services.

These may include providers involved in:

• analytics;
• authentication;
• payment processing;
• hosting;
• website security; and
• other infrastructure.

Where you interact directly with a third-party service, that provider may use cookies or similar technologies under its own policies.

14. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to:

• the cookies or technologies we use;
• Pure Salts functionality;
• third-party service providers;
• legal requirements; or
• our privacy practices.

The latest version will be published on Pure Salts and will display an updated Last updated date.

Where a material change requires additional notice or consent under applicable law, we will take reasonable steps to provide it.

15. Privacy

More information about how Pure Salts collects, uses, stores and protects personal information is available in our Privacy Policy.

16. Contact Us

If you have questions about our use of cookies or similar technologies, contact:

TIPTREE FARMING ENTERPRISES (PTY) LTD Operating as Pure Salts Registration No. 2013/076070/07 22 3rd Avenue Walmer Port Elizabeth South Africa

Email: info@puresalts.co.za